12 Valley neighborhood stores
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Real people
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Better choices
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Same Day Delivery when you order by 5PM
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Same Day Pick Up
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The Valley’s home for “betr” treats

THE PURPLE ADVANTAGE

We do pet nutrition differently.

A BETRBOWL BRAND PARTNER INVITATION
November 27–29, 2026 · 12 Valley stores + online

PURPLE
FRIDAY.

The biggest shopping weekend of the year deserves a little more purple.

We're inviting our brand partners to help us celebrate what makes pet nutrition—and shopping at betrbowl—different.

WHY PURPLE?

Because ordinary isn't what we do.

The Purple Advantage is our name for the meaningful differences Guardians experience at betrbowl—thoughtful product standards, real guidance, everyday value and convenient ways to shop. It's not a new membership. It's how we do pet nutrition differently.

Purple Friday brings that promise to life with standout savings and brand discovery. We'd love your brand to be part of it.

Pet nutrition. Done differently.Thoughtful standards and products Guardians can feel good about.
Real people. Real guidance.Neighborhood Advocates who know pets and their people.
Better on their schedule.Shop in-store, order ahead or choose local delivery.
TWO SIMPLE PROMOTIONAL ASKS

Here's how your brand can participate.

Friday · November 27
25% OFF

Food Friday

All dry, dehydrated, freeze-dried, wet and frozen pet food.

Friday only.
Saturday · November 28
15% OFF

Toys & treats

Participating toy and treat products, including eligible chews.

Sunday · November 29
15% OFF

Toys & treats

Same participating toy and treat offers continue Sunday.

Simple by design: Unless a brand identifies exclusions that betrbowl approves in writing, the offer applies to all approved betrbowl-planogrammed SKUs in the participating categories. Promotions require confirmed brand funding and final betrbowl approval.

OPTIONAL · ONLY 8 SPOTS

Put your brand in the spotlight.

Request a featured placement in our November Purple Friday paid digital campaign, highlighting your brand's approved promotional offers. Subject to availability and confirmation.

$250

Samples, giveaways and in-store brand representatives are also welcome. Digital sponsorship is optional and not required for promotional participation.

LET'S GO PURPLE

Confirm your participation.

A few quick details, your promotional selections and your authorization. Please submit by October 30, 2026.

01 / Your brand
02 / Your promotional commitment

Friday, November 27 — 25% off all eligible food *

Saturday & Sunday, November 28–29 — 15% off toys and treats *

By default, approved planogrammed SKUs in each participating category are included. Exclusions require written betrbowl approval.

03 / Optional extras

$250 November digital sponsorship *

Requests are not guaranteed. We will confirm availability and deliverables before billing.

04 / Participation Terms & Authorization
Promotional Participation & Funding

By submitting this form, your brand confirms its willingness to participate in the selected Purple Friday promotions and provide reimbursement for the full customer discount on approved participating products, calculated from the regular selling price unless another method is agreed in writing.

Unless otherwise specified in your submission and accepted by betrbowl, discounts will apply to all approved betrbowl-planogrammed SKUs within the selected promotional categories.

Final promotional participation, product eligibility, and any exceptions are subject to written confirmation by betrbowl.

Submission constitutes a proposed commitment, subject to written acceptance by betrbowl.

Your submission will be emailed to the betrbowl partnerships team. Questions? kcherry@betrbowl.com.

betrbowl by Pet Planet · Better lives begin in the bowl. · Purple Friday 2026
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