PET NUTRITION. DONE DIFFERENTLY.
There are plenty of places to buy pet food.
We think there should be a reason to choose one.
At betrbowl, purple marks the things we do differently—the little things, the big things, and the things we've believed in from the beginning.
When you see purple, you've found a Purple Advantage.
DIFFERENT SHOULD
BE EASY TO SPOT.
Picture a field full of cows.
You'd probably drive right past.
But put one purple cow in the middle?
YOU'D NOTICE.
Not different just to be different.
Better in ways worth noticing.
At betrbowl, we mark those things purple.
So when you see it, you'll know:
DIFFERENT HERE.
Look for purple to discover the things
betrbowl does differently.
SO. MANY. TREATS.
800+ TREATS.
From bulk treats to biscuits, chews to body parts, our treat tables and walls are built for sniffing, choosing and discovering. With more than 800 treats to explore, there's a lot to say yes to.
Rawhide just isn't one of them.
We've never sold it.
We never will.
Hundreds of ways to make their tail wag. Not one requires compromising what we believe belongs in the bowl.
SHOP TREATS →
LOCAL MEANS
NO WAITING.
Need their food today? Get it today.
Shop online, then choose the way that works for you. Your neighborhood pet store can be every bit as convenient as the giant box headed your way.
Maybe more.
BUY THE
FOOD.
Shop participating brands. We keep the count.
When you've earned the free bag, you've earned the free bag.
YOU BUY IT.
WE REMEMBER IT.
Frequent Feeder shouldn't require you to remember how many bags you've bought.
That's our job.
More than 25 brands on our shelves participate in Frequent Feeder programs. Shop like you normally do, and we'll help keep track of your progress toward the reward.
But loyalty at betrbowl goes beyond the food bag.
YOUR WEEK
JUST GOT BETR.
Some days are just better at betrbowl.
We've built a few of our favorite ways to save right into the week.
A little thank-you for those who serve our communities.
Military, first responders and frontline healthcare workers save 10% every Tuesday.
Wednesday deserves a WooHoo.
Every Wednesday, one featured treat gets the full WooHoo treatment: 30% off.
800+ treats. All 15% off.
Biscuits, chews, bulk treats, body parts and more — every treat is 15% off every Thursday, in store and online.
THE PRICE ON
THE BAG ISN'T
THE WHOLE STORY.
Two foods can have very different prices on the shelf — and very different feeding amounts.
That's why comparing bags by price alone doesn't always tell you which one is the better value.
the bag cost?”
cost to feed?”
WE DO THE
MATH.
BETR VALUE combines the price of the food with the recommended feeding amount to estimate what that food costs to feed each day.
That gives you another way to compare your options — based on what actually goes into the bowl.
REAL PEOPLE.
WHO KNOW PETS.
Sometimes you know exactly what you need.
And sometimes you walk through the door because something just isn't working.
ON THE OTHER SIDE.
HELP MAKING
A DECISION.
Our Pet Health Advocates are here to help you think through your options — not simply move you through checkout.
Tell us about your pet, what they're eating, what's changed, what you've tried and what you're hoping to solve.
We'll help you find a place to start.
The conversation doesn't have to start over every time.
WE CAN GET TO KNOW
YOU AND YOUR PET.
And we never want them to feel like one.
THIS DIDN'T
START WITH
PURPLE.
We've been doing things differently for a long time.
Before we called it the Purple Advantage, before Pet Planet became betrbowl, there was a belief underneath all of it.
Pets deserve better.
And the people who love them deserve a better way to care for them.
SOME THINGS
HAVEN'T CHANGED.
THE BOWL MATTERS.
What we feed our pets is one of the decisions we make for them every single day.
BEATS PRESSURE.
Guardians deserve help understanding their options, not pressure to buy what's easiest to sell.
STORES MATTER.
Convenience matters. So does having somewhere nearby to turn when you need a real person.
NOT THE TRANSACTION.
Better recommendations begin by understanding the pet standing behind the purchase.
ARE THE POINT.
Your pet's health is our life's work.
THE BELIEF
DIDN'T.
The name evolved.
The way Guardians shop evolved.
Our stores evolved.
NOW WE JUST
MAKE IT EASIER
TO SPOT.
The Purple Advantage isn't a new way of thinking.
It's our way of showing you the things we've chosen to do differently — from the products on our shelves to the way we help, reward and serve our Guardians.
When you see purple, there's something worth noticing.
BETTER LIVES
BEGIN IN THE BOWL.
Your pet's health is our life's work.