Friday · November 27
25%
Off food
Participating food brands. All day, in store and online. Some brands set bag limits.
Purple Friday
PURPLE FRIDAY 2026 · NOV 27–29
SomethingDifferentIs Coming
Three days. All betrbowl locations. The good stuff gets betr.
Purple Friday. Savings beyond a sale.
There are plenty of places to buy pet food. We think there should be a reason to choose one. At betrbowl, purple marks the things we do differently — the little things, the big things, and the things we’ve believed in from the beginning. When you see purple, you’ve found a Purple Advantage.
Fri, Nov 27Food day. 25% off participating food (dry, dehydrated, freeze-dried, wet, and frozen) unless a brand says otherwise. Stores open 8 AM–9 PM.
Sat–Sun, Nov 28–2915% off participating toys & treats — including the Thanksgiving-week Treat Thursday move to the weekend.
Purple SurpriseFirst shoppers get surprise-and-delight moments in store. Brand partners, Purple Picks endcaps, and real people ready to help.
Three days of purple
Saturday · November 28
15%
Toys & treats
Participating toys and treats. Build the holiday stash with Guardians who already know us.
Sunday · November 29
15%
Toys & treats
Same weekend offer. Last day to catch Purple Friday savings before we roll into December.
PURPLE FRIDAY 2026
The brands behind Purple Friday
Brands we trust, taking part across all betrbowl locations, Nov 27–29.
Distribution partners
Offers vary by brand. Some brands set their own limits.
PURPLE PICKS
Our team’s favorite foods, treats and toys for your favorite pet. Watch for Purple Picks callouts in store and online as deals reveal.
Shop Purple Picks Find your neighborhood store Follow @betrbowl
Want a heads-up?
Join our list and we’ll keep Guardians in the loop as Purple Friday gets closer. No spam — just the good stuff.
The Purple Advantage
We do pet nutrition differently.