PURPLE FRIDAY: Something different is coming · Purple Friday Nov 27–29  Go PURPLE NOW

Treat Thursday

Senior dog gently taking a treat from a Guardian's hand
Every Thursday · In store & online

Treat Thursday

800+ treats for dogs and cats

All rawhide-free. Guardians save 15% on all treats every Thursday — at all betrbowl locations and online. No code needed.

Shop soft & chewy dog treats   Shop cat treats

Why Guardians show up on Thursdays

A weekly thank-you for Guardians who make better choices for their pets. Stock the treat pouch, celebrate a training win, or grab something new for the cat who runs the house.

800+ treatsDogs and cats. From single-ingredient chews to soft trainers and freeze-dried favorites — shelves full of the good stuff.
Zero rawhideNot now. Not ever. We leave traditional rawhide off our shelves so Guardians can shop with confidence.
15% every ThursdayAll treats, in store and online. Discount applies automatically at checkout on one-time purchases.

Shop Treat Thursday

Tap a favorite type. The 15% applies automatically at checkout on one-time purchases — no code needed.

Bully sticks Jerky Freeze-dried (dog) Dental chews Soft & chewy (dog) Biscuits Bones & parts Frozen Cat soft & chewy Cat crunchy Cat freeze-dried
The Purple Advantage: We do pet nutrition differently.

THE PURPLE ADVANTAGE

Why we don’t carry rawhide

The Purple Advantage isn’t about being different for the sake of it — it’s about thoughtful choices that put pets first. Here’s why we don’t carry traditional rawhide:

1. Choking riskAs dogs chew traditional rawhide, pieces can soften and break away. A large piece swallowed too quickly can lodge in the throat. No reward is worth a choking emergency.
2. Blockage riskSwallowed pieces can be hard to digest. Larger pieces may cause gastrointestinal upset or become lodged in the digestive tract, sometimes needing emergency veterinary care.
3. How it’s madeRawhide manufacturing methods vary. Some processes use chemical treatments. Sourcing, transparency, and quality controls still matter to us — Guardians deserve to know what they’re buying.

We don’t carry rawhide. That still leaves 800+ better ways to reward the dogs and cats who make our lives so good. Read more on our Why we don’t sell rawhide page.

PURPLE PICKS

Our team’s favorite treats for your favorite pet.

Redbarn Barky Barky
Redbarn Barky BarkyDog jerky
Vital Essentials Duck Hearts
VE Duck HeartsFreeze-dried
Tricky Trainer Salmon
Tricky Trainer SalmonSoft & chewy dog
Crumps Sweet Potato Chews
Crumps Sweet PotatoSoft chew · dog
Nulo Cat Puree
Nulo Cat PureeSoft & chewy cat
Orijen Cat Treats
Orijen Cat OriginalFreeze-dried cat
Tiki Cat Stix
Tiki Cat Stix TunaSoft & chewy cat
Polkadog Cod Skin
Polkadog Cod SkinJerky-style chew · dog

See all Purple Picks

Thanksgiving week

We skip Treat Thursday on Thu, Nov 26. Instead, Guardians get 15% off treats and toys Sat–Sun, Nov 28–29 as part of Purple Friday weekend — same spirit, holiday timing.

See Purple Friday →

The Purple Advantage
We do pet nutrition differently.
Find a neighborhood store
Real people. Better choices. 800+ treats. Zero rawhide.
Have a question about something you found? A real person will answer it.